Managing your company's social media (when you're busy running your clients' accounts)
Finding time to run company social media can be an added workload when you’re busy managing client accounts. However, it’s best to practice what you preach! Being present on social media is vital in 2021 as we all know.
Are you the business owner and don’t have much time on your hands? Ask for one or more volunteers to run the company social media pages. This offers a sense of responsibility and accountability that is a bit more low-risk than passing on a client account.
We’ve rounded up six key pointers to consider and implement when aiming to manage your company’s social media accounts in order to maintain a presence online.
PLAN: It may be most beneficial to archive and/or delete current posts on your profile if you’re going in with a new strategy. HG did this in mid-2019 and developed a new look and feel ongoing. Set aside time to plan and schedule content ahead of time. This could be once a week to set up the next week of posts or once fortnightly to monthly if you only plan on plotting 1-2 posts a week. There’s nothing better than setting and forgetting!
COLLABORATE: Keep in touch with your team about what they’re up to and ask for behind the scenes content and information about upcoming projects. This gets the whole team involved and encourages a sense of pride in their work, plus covering different areas of the business shows your company’s capacity.
We posted during Melbourne COVID-19 lockdown and showed how we were improvising within the production arm.
FREQUENCY: Don’t get hung up on feeling like you have to post much — think quality over quantity. It’s relatively easy to figure out when your posts receive the most engagement (if that is a goal for you) through insights in-app or using analytics software.
CONTENT: Be smart about what content you showcase. What do you have to offer in the business? For example, Hotglue offers social media, media planning and buying, and content production, and we incorporate it all through our content, whether it be blog articles or Instagram posts. Add some personality to your profile (this may be extra beneficial if you are in an industry that is “dry”) by creating content series, like getting to know team members or a history of the business.
Our Meet Hotglue series is staggered to add personality and a human side to the business amongst projects and BTS content.
SHARE: Don’t forget to get snapping when you’re out and about with your team or on-location somewhere. Luckily, low-fi content is having its time in the sun so pretty much anyone can take a great shot for social media! Capture BTS of a shoot or event, or even regram employees’ or business partners’ content of projects you’ve worked on on the feed or Stories. Seen something you like on LinkedIn? Re-share articles and links with a brief caption discussing the topic and company’s view to start a conversation.
Sharing tagged Stories to your own account is great to show BTS content and support professional relationships.
GOALS: What are the company goals for being on social media? Is it to primarily boost awareness and drive new business? Are you on there for inspiration and social listening? Or perhaps you’d like your profile to include your shop and be more promotional? Whatever it is, be clear. While it’s good to mix content up, keep your business goals in mind.
We hope these tips help to clarify what you can do to better manage your internal social media presence whilst also hitting it out of the park with the client accounts that you manage!