fuelled by killer content
At Hotglue, great content is at the heart of every social strategy. Our team of in-house content producers work alongside our social media managers, meaning we can create and publish content faster, and with less fuss than most agencies. Our content creation ability fuels our strategies, and our speed of execution translates to greater engagement for your brand.
Strategy & Planning
A solid strategic direction is crucial to your brand's success in social. Our strategic process defines our charter and gives you and your wider business a purpose in the rapidly evolving social space. We develop a strategy through a series of workshops, educational sessions & presentations that is tailored for your specific needs. The end result is a clear and defined direction that anyone in your business will be able to understand and own.
- Educational & thought leadership sessions
- Strategy & ideation workshops
- Strategic presentations and documentation
- KPI & goal setting
- Long and short-term planning
Content creation & curation to tell your brand's story
Creating amazing content is at the heart of our social offering. With a team of in-house photographers, videographers, editors and animators, we're creating engaging and relevant content on a daily basis. Our social strategists inform the content production process, which translates into content that is 100% optimised and created for social media distribution, getting your brand's story to your audience.
- Video production, ranging from same day shoot & edit, to high-end, commercial grade production
- In-house stills production for flat-lays or stop motion animations
- On-site video and stills production anywhere in Australia & New Zealand
- Copywriting & scripting
- Blog & article creation
- Graphic design
Distribution & Promotion
Great content deserves to be seen. We take time to plan, promote and optimise the distribution of all our social content. From small budgets, to entire digital media campaigns, our team of digital media experts is specifically trained in the promotion of social content through all platforms. Unsure of the options available to you? Our team can help.
- Digital & Social media distribution strategy through all major platforms, including:
- Facebook & Instagram
- Google Search
- Programmatic Display and Pre-Roll
- 'Always On' and campaign strategy & planning
- KPI & goal setting
- Daily optimisation
- Regular & insightful reporting