Social Media Marketing
Stopping thumbs and touching hearts.
We connect brands to consumers on social media through data, insight, creative storytelling, community engagement and amplification. In other words, we slay the socials.
Our Services
Elevating social presence through data and creative
-
We work with our clients to develop a strategic framework to help achieve your campaign objectives and drive sustainable business growth. This consumer-first approach is designed using industry-leading research, data and technology that allow us to gain a deeper and more meaningful understanding of your audience and category to inform our strategic approach.
-
We develop content roadmaps that align with your brand's objectives. From captivating visuals to engaging copy, we ensure your social media channels are cohesive. Through continued analysis we are nimble and up-to-date with the state of social media in both Australia and overseas.
-
Our dedicated team excels in fostering meaningful interactions and building strong relationships with your followers. We actively engage with your audience, promptly respond to queries and address concerns in your tone of voice. Additionally, we have specialist expertise in mitigating any potential damage to your brand's reputation. We are equipped to handle crisis situations effectively while being both timely and considered.
-
We monitor and analyse online conversations to gain valuable insights into your target audience's preferences and behaviours. By staying attuned to the digital/social landscape, we identify emerging opportunities and potential threats. Our analysis provides a comprehensive understanding of your competitors' strategies, enabling us to develop effective tactics that set your brand apart.
-
Our expert team identifies and collaborates with influential personalities in your industry, leveraging their reach and credibility to amplify your brand's message. We meticulously research potential influencers and creators to ensure they align with your brand values and target audience. From negotiation to campaign execution, we handle all aspects of influencer management, ensuring seamless partnerships from day one.
-
Through comprehensive data analysis, we track engagement, reach, conversions, and other key performance indicators to measure the effectiveness of your social media efforts. We provide detailed reports that translate complex data into actionable recommendations, empowering you to make informed decisions and our team to optimise your spend.
-
We understand the importance of adapting content for specific social media channels and placements, ensuring optimal engagement and maximum impact. With our social-first content development approach, we help you build a strong online presence that connects with your audience in meaningful ways. Our versatile team excels in creating engaging content that ranges from mobile-first style assets (think TikToks) to high-end production (think TVCs). Whether it's capturing authentic moments on the go or crafting digitally led campaigns, we have the expertise to deliver content that resonates.
-
We employ strategic techniques to enhance the performance of your social media campaigns. Through meticulous audience targeting, compelling ad copy, and eye-catching visuals, we ensure your content captures the attention of your target audience. We continuously monitor and optimise your ads to maximise conversions and deliver a return on investment.
Our Services
Social-first content production
We understand the importance of adapting content for specific social channels and placements, ensuring optimal engagement and maximum impact. With our approach, we help brands build a strong online presence that connects and resonates with followers.
Recent Work
Creating meaningful connection for L’Oréal
When L’Oréal Group requires social strategy and execution at scale, they turn to us. Our relationship with the L’Oréal Group spans over 9 years and across 18 brands.
Recent Work
Driving brand relevance for Dulux Australia
Dulux is one of Australia’s most trusted brands. We ensure that their digital content achieves an exceptional finish.
"We have the scale and experience to drive the social media presence of Australia’s largest and most respected brands, with the care factor you would expect from a boutique agency. Our team have the passion and curiosity to push the boundaries of what is possible in B2C and B2B social media and digital content every day."
Nick Smith
Co-Founder
Social Team
Penelope Costan
Creative Producer
Faith Gasparini
Senior Social Media Manager
Kirsty Greenhill
Senior Social Media Manager
Laura Corbani
Senior Social Media Manager
Holly Kay
Senior Social Media Manager
Sarah Gevaux
Community Engagement Manager
Tom Litchfield
Social Media Manager
Rebecca Grant
Social Media Manager
Abbey Stojanovic
Social and Digital Media Executive
Amelia Pehlivanidis
Social Media Executive
Fiona Ziakas
Social Media Executive
Jess Handisides
Social Media Executive
Beatrix Fisher
Head of Social
Nick Smith
Co-Founder
Anna Simula
Business Director
Angela Brand
Business Director
Cici Stefanova
Digital Strategist
Josh Poole
Business Director
Sophie Evans
Senior Social Media Manager
Sheida Danai
Senior Social Media Manager
Georgie Dempsey
Influencer Specialist
Charlotte Coccia
Social Media Coordinator
Client Testimonials
"Hotglue are a trusted supplier and also a valued partner to our business. Their dedication to the management of our social accounts has been second to none."
Emma Williamson
Director (CRM and Customer Experience)
L’Oréal Australia
"The Hotglue team and our team are truly one team. This trusted relationship allows us to challenge the usual way of marketing, and this has resulted in creating more innovative and effective strategies."
Jayne Watt
General Manager (Sales and Marketing)
Boundary Bend Olives
“Responsive, engaging, validated and delivered with genuine concern for our business and its success.”
Damon Paull
General Manager (Marketing)
Holden Special Vehicles