Creative content production for digital & broadcast distribution

At Hotglue, we love storytelling and producing creative content for every medium. No matter what budget or size of production the brief requires, our philosophy is to work with passionate people in a fun, nimble and ego-free environment. We take a truly collaborative approach to every project - knowing it's the key to getting the very best results from highly skilled filmmakers and photographers.

 
 

Agency-led Video & Stills Production
TAC "Spokes by Riders" masterclass series

 

Producing for Director Chris Phillips and the digital agency Isobar, we produced video and photography content for the TAC “SPOKES BY RIDERS” MASTERCLASS SERIES launched around the international MotoGP race at Philip Island. The shoot involved tracking rigs on secure race tracks and public roads, stationary camera interviews and drone filming across a 3-day shoot.  The campaign featured MotoGP legends discussing their careers, their passion, and sage advice around safety tips for motorcyclists.  

Stories include: Chris Vermeulen, Jeremy Burgess, Kevin Schwantz and Kevin Magee.  

PROJECT CREDITS
Director & Editor:
Chris Phillips
Producer: Matt Hearn   
DOP: Tom David
Agency Producer:  Jess Snell
Agency: Isobar
Photographer: Lucas Wroe

 

Short-format Social Content
Various direct clients

 

In a world where 60 second videos are considered 'long-form', we've perfected the art of short-format, social-only video content. Simple, eye-catching visual content that stops consumers scrolling is one of the most in-demand content formats right now. We're producing this every day, often from within our in-house studio, with techniques including:

  • Stop-motion animation
  • Cinemagraphs
  • Plotagraphs
  • Timelapse flat-lays, and
  • Stunning still photography & panoramas
 

Mini-documentary Vignette Content
Various direct clients

 

Nothing portrays your brand's story better than human emotion. We have been crafting short stories for brands since 2010, and pride ourselves on our ability to interview and help capture unscripted passion and authenticity from our subjects.

Thorough research and planning enable our small and agile crews to make any subject feel relaxed in front of the camera.

The end results are regularly used across social & digital channels, and in some cases have found their way to mainstream TV.

 

Long-form Broadcast Documentary Content
HSV 'Making of GEN-F2' documentary

 

When a project comes along that utilises all 3 facets of our business, we get excited. Producing a documentary exploring the design and development of the all-new HSV GEN-F GTS was one of these projects. Three months of filming & post production culminated in the 23-minute TV documentary, "Making of the all-new HSV GENF2"

RESULTS

  • 23-minute documentary production
  • Cumulative Foxtel Audience: 90,000
  • 8 airings over 2 weeks
  • 140k unique social reach
  • 60,000 views online
 

'Viral' Video and Social Content
Various direct clients

 

Content only needs one ingredient to go 'viral': A good idea.

Each of the examples here are pieces of content we've produced that have all reached huge audiences with little or no media spend. At the heart of each piece is a great idea. High-end production often isn't required when creating this style of content. Take our 'Barry Ford meets Cameron Smith' piece for example:

PROJECT INGREDIENTS:

  • 3x GoPro's and 2x Canon 5D cameras
  • Some basic make-up, costume and a bad wig
  • A willing host (V8 Supercar Legend, Greg Murphy)
  • An unsuspecting victim (NRL Champion, Cameron Smith)
  • 30 minutes access to Sandown Raceway

RESULTS:

  • Over 1.5m people reached through HSV Social Channels
  • Over 500k video views on YouTube
  • Featured on homepages of NineMSN, News.com.au, Sunrise TV & major news in New Zealand
  • One very happy client