Hotglue produces Garnier & Great Barrier Reef Foundation ‘Plant A Coral’ campaign
Earlier this year, Hotglue won the competitive production pitch for Garnier Australia & New Zealand's ‘Plant A Coral’ campaign.
In this unique initiative, for every Garnier product purchased at Coles, Garnier will plant a coral in the Great Barrier Reef. The project with the Great Barrier Reef Foundation (GBRF) helps regenerate the area with baby corals during the coral spawning season, with Garnier committing to planting up to 500,000.*
Garnier and the GBRF’s goal is to see baby corals dispersed on damaged areas of the Reef using a truly innovative technique called Coral IVF. It’s all about planting new corals today, for a healthy Reef tomorrow.
Hotglue is incredibly proud of this collaboration with Garnier, whose commitment to restoring the reef comes from a deep, emotional concern about the Great Barrier Reef’s current challenges.
The campaign exemplifies the power of storytelling by merging purpose with content. Hotglue’s cameras captured Garnier’s brand ambassador Brooke Blurton’s first-hand experience as she visited our majestic reef, learned from marine scientists and Traditional Owners of the land, and finally, swam in healthy parts of the reef filled with underwater life.
Brooke Blurton captured on set during production of the Garnier & Great Barrier Reef Foundation ‘Plant A Coral’ campaign by Hotglue.
The integrated campaign consists of 27 video outputs, OOH and eye-catching point-of-sale advertising that prompted customers to learn and engage with the PLANT A CORAL campaign.
The video and photography outputs are currently live and creating a buzz around this uniquely important cause, and the partnership between Garnier and the Great Barrier Reef Foundation. Our social media team also helped promote the content on the brand’s Instagram account, producing stories and reels to recap the trip to the Reef.
Print design produced by Hotglue for the Garnier x Great Barrier Reef Foundation ‘Plant A Coral’ campaign.
“It was a privilege to capture The Great Barrier Reef Foundation’s dedication to this vital eco-system. Their work is crucial to battle the impact of climate change and its threat to our ocean.
– Matt Hearn, Co-Founder, Hotglue.
“This campaign wouldn’t have been possible without Matt and his team at Hotglue – the passion and hard work they poured into this project has been incredible, so we couldn’t have asked for a better partner! Hotglue’s passion and deep commitment to protecting the Great Barrier Reef shone through, from the first pitch video to the final product.”
— Alex Bachem, Marketing Director, Garnier Australia & New Zealand
“Being able to tell compelling stories of impact is critical to ensuring that Australians don’t lose hope in the future for the Great Barrier Reef.”
— Margot Andersen, The Great Barrier Reef Foundation
Watch the campaign video below:
*For each Garnier product sold at Coles Supermarkets and on Coles Online between 27.09.23 - 07.11.23, Garnier will plant 1 coral on the Great Barrier Reef (to a maximum of 500,000 corals total).