Media Strategy, Planning and Buying

Media Masters

We’re masters in the art and science of connection. We connect your brand to consumers through data, insight, creative storytelling and experience.

Our Services

Utilising data, insights and experience to bring brands to consumers

  • We work with our clients to develop a strategic framework to help achieve your campaign objectives and drive sustainable business growth. This consumer-first approach is designed using industry-leading research, data and technology that allow us to gain a deeper and more meaningful understanding of your audience and category to inform our strategic approach.

  • We’re not influenced by group buying deals, agency affiliations or media share negotiations. We identify the role of each media channel in the consumer journey to ensure your campaign effectively and efficiently delivers the agreed business objectives and outcomes. Right message, right audience, right time.

  • In this increasingly complex ecosystem, we pride ourselves on our fully integrated, transparent and brand-safe approach to programmatic media buying. We deliver high-quality, effective and efficient programmatic campaigns that deliver results based on a blend of art and science utilising our market-leading programmatic technology platform.

  • Our data driven strategies, deep industry and audience insights, propelled by an aggressive approach to planning, implementation and cross platform optimisation consistently delivers on performance based outcomes.

  • SEM and SEO is an important part of the media mix for almost all media campaigns. We are a certified Google Ad partner, which means we have the experience and expertise to deliver market-leading Search campaign strategies designed to capture highly engaged consumers and qualified audiences who are at the lower end of the funnel and actively seeking information in your category.

  • With years of experience, access to industry-leading discovery, analytics and reporting tools, our influencer management offering takes the pain out of this evolving industry.

  • From strategic planning through to media buying, activation, measurement and reporting, everything we do is accountable and measurable using our data and technology platforms. Our experienced team of media professionals work directly with you to deliver bespoke campaign performance dashboards that meet your reporting requirements.

Recent Work

Connecting Bulla to Australian Grocery Buyers

We increased brand preference and household penetration through integrated content partnerships.

Recent Work

Introducing Starward Whisky To The World

We drove growth for Starward with bespoke digital media performance strategies across Australia. UK, Germany and the USA.

"It’s our decades of experience, talented team of people and the deep connections we develop with our client partners and media owners that underpins our success. It allows us to navigate the evolving media landscape and deliver market-leading campaigns we’re proud to stamp our name on."

Lewis Hearn

Co-Founder

Media Team

Lewis Hearn

Co-Founder

Nick Smith

Co-Founder

Kylie Rosan

Head of Digital Media

Andrew Gough

Business Director

Sherridyn Lee

Media Account Manager

Demi McDonald

Digital Media Manager

Kent Manapul

Digital Media Buyer

Georgie Dempsey

Influencer Specialist

Hayley Clarke

Head of Media Strategy

Tracey Heong

Head of Programmatic

Lucy Venturini

Media Account Manager

Tanya Linke

Business Director

Danielle LaCouvee

Digital Media Manager

Mun Loo Ng

Digital Media Manager

JC Guiang

Digital Media Buyer

Abbey Stojanovic

Digital Media Buyer

Client Testimonials

"Hotglue are the most motivated, passionate, creative and committed agency partner we could wish for. They have worked tirelessly to help raise the profile of SANE Australia and assist us in supporting four million Australians affected by complex mental illness."

Phillipa Costigan

General Manager (Digital and Marketing Communications)

SANE Australia

"The Hotglue team and our team are truly one team. This trusted relationship allows us to challenge the usual way of marketing, and this has resulted in creating more innovative and effective strategies."

Jayne Watt

General Manager (Sales and Marketing)

Boundary Bend Olives

“Responsive, engaging, validated and delivered with genuine concern for our business and its success.”

Damon Paull

General Manager (Marketing)

Holden Special Vehicles

Let’s discuss your media strategy and engagement plan

Get in touch with our media team today.