Hotglue manages brand ambassadorship with Momentum Foods & Ariarne Titmus
Hotglue is excited to have played a key role in the newly announced brand ambassadorship between Momentum Foods and Australian Olympian, Ariarne Titmus.
In collaboration with all parties, our social media and influencer management teams helped lock in the 12-month partnership between Momentum Foods’ brand Simply Wize, a leader in gluten-free products, and Titmus who is an advocate for gluten-free and celiac awareness.
This ambassadorship will allow Simply Wize to foster a strong relationship with Titmus who embodies the same values as the brand. Coupled with the 2024 Paris Olympics, there will be immense opportunity for Simply Wize to leverage extra exposure during this time, alongside Hotglue’s social media expertise.
“Ariarne's ambassadorship is an exciting opportunity for us to foster a strong relationship with an individual who shares our values. As we all gear up to cheer on our sporting heroes at the upcoming Olympics, we look forward to leveraging the extra exposure this partnership will bring.”
— Shimon Weizman, Simply Wize founder
“This partnership is an exceptionally exciting moment for Hotglue, and our client Momentum Foods. The selection of Ariarne Titmus as the ambassador for Simply Wize has proven to be a seamless fit. Our aspiration for this ambassadorship is to not only elevate awareness of the Simply Wize range but to also inspire others through Ariarne's captivating content, illustrating that embracing a gluten-free lifestyle does not require anyone to compromise on quality and flavour. I, along with the rest of Hotglue cannot wait to see how this ambassadorship goes from strength to strength over the next 12 months.”
— Anna Simula, Hotglue Business Director
"I’m excited about what Simply Wize has in store for the upcoming year with Ariarne Titmus as the new ambassador. Her Olympic triumphs align with our commitment to excellence. As a gluten-intolerant athlete, she's the perfect fit, embodying Simply Wize's dedication to delicious and inclusive food."
— Tom Litchfield, Hotglue Account Manager
The content plan will aim to inspire and educate Simply Wize’s social audience on how to get the most of its products without compromising on quality or flavour, whilst also driving awareness of product range and in-store availability.
Influencer management has been a part of Hotglue’s services since 2020 with successful campaigns for several brands including Bulla, Vital Greens, and Big Balloon.
“The building of this partnership has been a real highlight for me this year and I’m looking forward to watching it unfold in 2024. Ariarne has a real passion for cooking gluten-free meals that don’t miss out on flavour, which aligns with the key mission of Simply Wize. We carefully curated monthly briefs that reflected not only this vision but also tap into seasonality, trends and most importantly, Ariarne’s relatable content style.” — Georgie Dempsey, Hotglue Influencer Specialist
You can keep up to date with our Simply Wize campaigns over on their social media pages.
Get in touch with Georgie if you want to have a chat about running an influencer campaign at Hotglue: georgie.dempsey@hotglue.com.au