Best performing content on Instagram and TikTok from our team so far this year
Our team has been working incredibly hard this year to produce killer content for our clients, particularly in the low-fi video space for Instagram and TikTok. Having said that, our creative minds are still being applied to engaging stills content for Instagram and Facebook.
We’ve rounded up some of the best content that we’ve made in house so far this year (we could have included a lot more!) across our various client industries, including beauty, FMCG and automotive, for a peek behind the curtain on what’s been working well.
Measuring success on our locally created content is based on variables including platform algorithms and preferences, content formats, and creative budget, so results are often not linear in nature. For the below, we ranked content by the primary metric per format; i.e. views for reels and TikToks.
Showing off serums for La Roche-Posay — 21.9k views
Competition for NYX Cosmetics x Barbie the Movie — 16.5k views
Cooking #ASMR for Patak’s — 37.8k views
ASMR for Walkinshaw — almost at 1m organic views!
Behind the scenes for Starward — 17.1k views
Merch drop giveaway for Starward — 12.2k views
Announcing the 2023 Colour Forecast for Dulux — 23.3k views
TikTok
Shopping in-store for Handee — 208k views
Bringing memes to TikTok for NGK Spark Plugs — 47.7k views
Promoting a sale for DB Cosmetics — 18.5k views
Achieving high organic reach with memes for NGK Spark Plugs — 28k likes, 1.5k comments + 6k saves
Need a hand with your content strategy? Our team is here to help, whether you need a full-blown production team on set, or extra hands and know-how for low-fi TikTok and Reels shooting. Get in touch 📱