Best performing content on Instagram and TikTok from our team so far this year

Our team has been working incredibly hard this year to produce killer content for our clients, particularly in the low-fi video space for Instagram and TikTok. Having said that, our creative minds are still being applied to engaging stills content for Instagram and Facebook.

We’ve rounded up some of the best content that we’ve made in house so far this year (we could have included a lot more!) across our various client industries, including beauty, FMCG and automotive, for a peek behind the curtain on what’s been working well.

Measuring success on our locally created content is based on variables including platform algorithms and preferences, content formats, and creative budget, so results are often not linear in nature. For the below, we ranked content by the primary metric per format; i.e. views for reels and TikToks.

Instagram

Showing off serums for La Roche-Posay — 21.9k views

Competition for NYX Cosmetics x Barbie the Movie — 16.5k views


Cooking #ASMR for Patak’s — 37.8k views

ASMR for Walkinshaw — almost at 1m organic views!

Behind the scenes for Starward — 17.1k views

Merch drop giveaway for Starward — 12.2k views

Announcing the 2023 Colour Forecast for Dulux — 23.3k views

TikTok

Shopping in-store for Handee — 208k views

@handeeaustralia Have you seen our new Tuff Mate in the @Coles aisles? 💪🏼 With the same interlocking technology as Handee, but now even more affordable, it's one to add to the shopping list! #keepithandee #tuffmate ♬ Fleetwood Mac Everywhere Babsy. Flip - Babsy.

Bringing memes to TikTok for NGK Spark Plugs — 47.7k views

@ngksparkplugsaustralia When you convince the apprentice to do the worst job of the day 🤣 #NGK ##fyp ♬ original sound - NGK Spark Plugs

Promoting a sale for DB Cosmetics — 18.5k views

@db_cosmetics The best things in life are FREE. Buy 2, get your 3rd item free* in our Click Frenzy Sale. 16-18 May only. *exclusions apply #clickfrenzyaustralia ♬ Ac r7sheed - rhy 🎸🍃 🕸️
 

Facebook

Achieving high organic reach with memes for NGK Spark Plugs — 28k likes, 1.5k comments + 6k saves

Need a hand with your content strategy? Our team is here to help, whether you need a full-blown production team on set, or extra hands and know-how for low-fi TikTok and Reels shooting. Get in touch 📱

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