Behind Our Campaigns

Beautiful Without IT, Beautiful With IT
Client: IT Cosmetics (L’Oréal)

The brief:

Celebrate IT Cosmetics’ hero product, Your Skin But Better CC+ Cream by localising the global Beautiful Without IT, Beautiful With IT campaign using AU/NZ talent, producing images and videos celebrating beauty and confidence in their skin with and without make-up. This is the second time our team has produced the local creative with a local shoot since taking on the brand four years ago. A strict timeline for this year’s shoot meant getting approvals from the talent and their agents, along with global and APAC brand teams. The Hotglue team smashed it from the reverse brief to the final assets and the client was incredibly happy with the results.

The campaign also included Senior Social Media Manager, Sophie, attending the Beautiful Without IT, Beautiful With IT media event in Sydney to help with social media coverage.

The team:

Production

Director - Chavvah Stuart
DOP - James Westland
Camera Assist/Sound - Charlene Chin
Photographer - Tim O’Connor
Photography Assist - Tania Barr-Vollrath
Producer - Adele Daniele
Production Coordinator - Jess Rattey
Gaffer - Andrew Lock

Social Media
Senior Social Media Manager - Sophie Evans

The results:

60 assets including campaign imagery, videography, BTS content, social Stories and POS assets.

Lucinda Giddings, IT Cosmetics Communications Manager: "WOW! We are blown away!!! Such an amazing job guys, thank you so so much.”

DMI (Global) Team: “DMI is aligned with the changes – and recognised once again the high quality of your assets. Huge congrats to all the team, you must be very proud!”

Easter Campaign
Client: Thirsty Camel

The brief:

1. Drive foot traffic into Thirsty Camel stores in the lead up to and including Easter 2023.

2. Drive sales value increases compared to STLY (Easter 2022).

3. Drive top of mind awareness of Thirsty Camel as the KSP.

4. Drive consideration and foster belief in the core offering and benefits.

The team:

Co-Founder - Matt Hearn
Business Director - Andrew Gough
Media Account Manager - Lucy Venturini
Digital Media Manager - Mun Loo Ng

The results:

Lisa O’Donovan, National Trade Marketing Manager: “You guys did a great job; our reach across the campaign exceeded last year – our radio campaign was stronger than last year on a smaller budget;  our paid social performed better and programmatic has given our numbers a massive boost that we’ve not had in the past.  Just wanted to acknowledge the great job you and your team did.”

Activity was booked to appear across the following channels:  Radio, Digital ( Prog Display), Paid Social (Meta) and Shopfully. Hotglue engaged a well known Australian actor as the V/O artist and created a new charismatic Thirsty Camel character that can work across brand and retail executions. Listen below to see one of these executions come to life for radio.

35th Anniversary Supercharger
Client: Walkinshaw Performance

The brief: Build consideration of the 35th Anniversary Supercharger by creating informative and engaging organic content for social.

The team:

Business Director - Josh Poole
Senior Social Media Manager - Sheida Danai
Creative Producer - Penelope Costan

The results:

The team worked with Walkinshaw’s engineer Dave Kermond, getting him to speak to the limited edition Supercharger. As he was so engaging, what was meant to be just one piece of content became two. The posts are the highest viewed on Instagram to date and have already achieved 904 engagements.