In the landscape of contemporary digital marketing, it’s integral for marketers to continue to reach audiences on social media platforms, both through advertising and organic activity. As we navigate the unfolding year of 2024, it becomes imperative to discern the nuanced strategies that will shape the marketing terrain.

We sat down with our Senior Social Media Managers for their predictions on what will be trending and what they’d like to see across the social landscape this year.

Faith Gasparini

• Branded videos will include informal themes filmed in high quality (e.g., shooting lo-fi topics in hi-fi)

• Consumer stills will make their way back to being as real and raw as possible - potentially back into the in-app filter era

• Toward the end of the year, brands will find lo-fi stills will have more cut through.

Sophie Evans

I'd love to see brands big and small be more reactive and playful with social media. 2024 has to be the year to take the plunge and be daring!

Social media audiences respect brands and creators that aren't afraid to take a risk (as long as it's a considered, on-brand one) to increase positive community engagement and broader awareness. It could even be an idea to allocate a portion of the social media budget to creators/content production to ensure trends are executed of time throughout the year.

Sheida Danai

My prediction is that we will see more and more Instagram feeds that are strictly lo-fi video content. No more stills. No more carousels. Target & Magnum are great examples of this.

Kirsty Gower

• As social media managers become well-versed in the search capabilities of TikTok, this re-opens the door of search opportunities on Pinterest for brands if they haven’t already explored the platform. Pinterest's powerful search engine, combining keywords, visual cues, and even Lens-powered image recognition, unlocks a treasure trove of inspiration beyond basic text queries. Begin to identify the key planning moments for your brand and products to create evergreen content that resonates.

• Creator-led content will outweigh brand-led content in content calendars by the end of the year — at least for brands who want to be social-first! Consumers, especially Gen Z and Millennials, crave genuine connections with brands. Creators, with their relatable personalities and lived experiences, offer a breath of fresh air compared to polished brand-created content, fostering trust and engagement.

Laura Corbani

Consumers are going to continue to seek out social-first content, and in particular, more humanisation from brands. Social media strategies will focus on authentic creator content to drive awareness with a less-is-more posting cadence, and there will be a focus on reach and views as key performance metrics as we see follower growth and likes decline.

What are your social media trend predictions for 2024? Hit us up below with a comment or on our social media pages with your thoughts!