What's your role here at HG?

Influencer Specialist.

What brands are you working on and what do you like about them?

A lottttt of brands! Rest&Quiet by Martin & Pleasance, NU-LAX, Ricky Zoom, Power Rangers, PJ Masks, My Little Pony by e-One, Liddells, Bulla, Califia Farms, Louis Cider and soon, Keto Powder by Wellgrove. I'm loving the dairy/milk brands because creating influencer content briefs that involve recipes is really rewarding, fun and makes me HUNGRY!


What have you been working on lately?

I have just embarked on our second influencer campaign for Rest&Quiet, this time focusing on their Focus Formula and influencers who are studying. Great to see clients wanting more of our influencer offering and having the opportunity to have insights to help improve our influencer campaign strategy.

You joined the team and then we went into a couple of lockdowns. How did you find starting a new job and learning in this way?

I started in the middle of lockdown 2 [in 2020]... so I don't really know anything different. I found going to the office for the first time months into the job quite scary. However, beginning a job in lockdown had its challenges. It's difficult not being able to have instant access to your team to ask basic questions. But I believe it makes you more resilient and I guess more equipped at your job earlier than if you'd started in the office. I enjoy working from home. I actually get way more done, with less distractions. I'm very social and like to chat when I'm in the office.

When I started I got involved as much as I could in Slack banter and was as social as I could via video calls so I would get to know people virtually. I made an immense effort to talk to everyone at our first out of lockdown catch up to make up for lost time. We are growing so fast now though, I feel I have a lot of people to meet and connect with at our next catch-up!

Have you…

… done a virtual meeting with trackies or pjs on?

Most days... sometimes I've had calls from bed.

… shopped more online because you’re home to receive it?

I shopped online daily so I could get a delivery everyday. A little treat every day to make the day more interesting.

… had to balance working with a partner/housemate?

My housemate is a police officer so we don't clash working from home. However, when she's on night shift, it's been a challenge because I can't make noise throughout the day. However, if I'm really busy at work she will bring me coffee or make me lunch, which is a semi-saviour!

… enjoyed longer sleep-ins?

I wake at 6:30/7am regardless of lockdown to walk Duke. If I'm heading into the office, he comes with or has a reduced walk.