What have you been up to?

Lately I’ve been busy getting up and running with new clients Hard Yakka and KingGee Workwear.

Did you face any challenges during this project?

Working through how our strategies differ for each brand has been a tricky one! It’s a work in progress.

What has been your favourite project while at HG?

Covering a Supercars win for Holden Racing Team was always a real thrill. Making and sharing great content as quickly as possible was key to capitalise on fan excitement and seeing a big engagement spike in real time was a blast.

What is the biggest mistake that businesses make when they post produce and edit content for social media?

Not designing content based on what the audience will love is a big fail. Treating social media as an ad channel is a wasted opportunity. Brands and products should be integrated into content the demographic will naturally eat up!

What change do you want to see in the media industry?

Lunch time naps for everyone.

What is your favourite thing to do on the weekend?

Ride my bikes (I have a growing collection), play drums and drink homemade cocktails.

NOW FOR SOME HOT FIRE QUESTIONS…

What would you rather: give up texting or calling?

Definitely calling— I hate calling.

Who in the office is most likely to bring out the beers on a Friday arvo?

Lucas.

Who is most likely to overdress for the office?

Lucas?