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Bendigo Bank: 'Be the Change' campaign
Hotglue produced the national ’Be the Change’ campaign for Bendigo Bank. We set out to capture the real and positive impact the banking of their customers has on local people and organisations. It was an amazing project to be involved with and especially the challenge of capturing authentic, raw emotions when customers realise that their banking is contributing so much more to their community. Bendigo Bank has contributed over $165million to community initiatives across Australia.
To tell these stories we created a live ‘surprise’ in various Australian locations. On the night before the surprise, we rigged each branch location with multiple hidden cameras. The next day, as the unsuspecting customer arrived for a decoy meeting, we orchestrated dozens of community members to stealthily fill the branch. When the customer was invited to ‘see the change’ that their banking has made, they reacted with shock and amazement at the masses that had assembled to thank them.
Outputs from 6 locations: 30 videos + photography
Creative Concept & Director: Chris Phillips
Producer: Matt Hearn
DOP: Tom David
Additional Cameras: Damian McLindon, Aaron Bickford, David Goldsmith
Sound Recordists: Paul Walker, Francis Byrne, Pinky (Erin Sener)
Stills Photography: Lucas Wroe
Editors: Jon Holmes, Cole Gadsby and Ryan Brett
Composer: Andrew Scott