A truly integrated content, social & media agency

When it comes to media campaign planning and buying, identifying the right communication drivers and why those drivers are meaningful to the target audience, with the right message delivered through the right media environments at the right time, is the balance required to achieve campaign effectiveness, engagement, efficiency and value delivery. Our extensive experience means we deliver management and cost efficiencies that drive media & marketing investment further. We pride ourselves on being fast, flexible & efficient providing direct access to senior decision makers. The business relationships we develop with our partners are based on open and honest communication with full transparency. 

 
 
Hotglue negotiated & managed the integrated campaign partnership with Cobram Estate Olive Oils in the 2017 season of Masterchef Australia on Network Ten.

Hotglue negotiated & managed the integrated campaign partnership with Cobram Estate Olive Oils in the 2017 season of Masterchef Australia on Network Ten.

Media strategy, planning & buying

At Hotglue we have a robust process that we implement in collaboration with our brand partners to develop the most effective and efficient campaign outcomes. Our process consists of the following steps:

  • Business objectives & campaign goals
    • Set the brand/business goals and communication objectives and agree campaign KPIs
  • Audience Insights & Communication Context
    • Understand the core audience and unique consumer insights including media habits & how/why the target audience engage & consume media to develop the strategic framework
  • Channel Development & Media Innovation
    • Media indexing and consumer/brand research analysis
    • Understand the role of core media channels and environments
  • Negotiation, Leverage & Integration
    • Campaign planning, media negotiation, efficiency delivery, brand integration and campaign leverage
  • Performance Review
    • Campaign effectiveness, KPI review, ROI delivery. Key campaign learning for continuous improvement
 
Hotglue negotiated & managed the integrated campaign partnership with Cobram Estate Olive Oils in the 2017 season of Better Homes & Gardens on the Seven Network.

Hotglue negotiated & managed the integrated campaign partnership with Cobram Estate Olive Oils in the 2017 season of Better Homes & Gardens on the Seven Network.

Our Media Philosophy

  • Identifying the optimum mix of media at the right price to achieve agreed business objectives is fundamental to delivering effective ROI
  • Hotglue’s approach to media negotiation is not influenced by group buying deals or agency affiliations based on agency share negotiations - we believe a custom media strategy requires custom negotiation
  • We believe flexibility in media investment to leverage changing market conditions is key to effective media planning and buying
  • Effective and efficient media buying is not solely based on spot rates... there are many other influencing factors including added value delivery, media environment, audience relevancy, media placement, content integration and media innovation that are key measures of success
  • Our ability to access best-in-market rate deals, sponsorship opportunities, talent and brand integration is driven by the strength of our relationships with key media decision makers