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Featured Projects

 

Mobil 1 HSV Racing
2017 Supercars Season Launch

 

At the end of the 2016 Supercars season, Walkinshaw Racing said goodbye to their long-standing relationship with Holden and the iconic Holden Racing Team brand. Faced with big challenges, the team needed to come out with a bold launch that told the world where they stood.

Hotglue developed a launch strategy that included the 'Born for This' positioning, along with a media and content strategy that would re-announce the team on the national stage. 

SERVICES PROVIDED

  • Campaign Strategy & Brand Positioning
  • Content Production (Video, Stills and Animation)
  • Social Media Strategy & Execution
  • Media Distribution

RESULTS

  • Over 3.2m Content Impressions on Facebook
  • Over 300k Organic Video Views
  • Over 100k Organic Social Engagements
  • Over 2,000 photo downloads by media

La Roche-Posay Australia
Ongoing Social & Digital Content Strategy & Production

 

Part of the Active Cosmetics Division of L'Oreal Australia, La Roche-Posay is one of the fastest growing brands within the L'Oreal group. Social & Digital Media is the primary outward communications platform for the brand, and they have trusted Hotglue to deliver best-in-class content and strategy since June 2015.

Our 'always-on' approach allows us to continually create and distribute engaging digital content that keeps the brand top-of-mind for consumers, helping the brand achieve YoY market share growth that's leading the category.

SERVICES PROVIDED

  • Content Production (Video & Stills)
  • Copywriting for all social platforms
  • Digital Media Strategy, Planning & Buying
  • Social Content Strategy & Execution
  • Influencer Engagement & Management
  • Competitive Analysis
  • Article creation

Cobram Estate Extra Virgin Olive Oil
'The only oil you need' 2017 Campaign Integration

 

There are many messages that need to be communicated about fresh extra virgin olive oil that can’t be communicated in a 30sec TVC or a Full Page magazine ad. We needed to dispel myths and show people you can cook with it through demonstration whilst conveying the amazing health benefits.

We were challenged to develop a strategy that allowed Cobram Estate to clearly demonstrate key cooking and usage occasions. The answer came through understanding our target audience, their media consumption habits and core media environments and then working closely with Cobram Estate and chose media partners to seamlessly integrate the Cobram Estate brand.

We worked collaboratively with two of Australia’s most recognised and favourite food and lifestyle brands including MasterChef and Better Homes & Gardens to create a truly integrated campaign starting with in-program integration (exclusive olive oil partner) in cooking segments and extending that integration to talent endorsement through bespoke TVCs and recipe video creation, stills photography, social media/digital media assets and IP usage for in-store activations and content usage.

SERVICES PROVIDED

  • Media Strategy, Planning & Buying

  • Social Content Strategy & creative Development

  • Social Media Management

  • Digital Asset Photography

  • Project Management (Content Creation & In-Program Integration)

  • Sponsorship & Talent Negotiation

  • Media Monitoring & Campaign Performance

HSV - Holden Special Vehicles
'Driven By' Ambassador Vignette Series

 

HSV is synonymous with design, performance and technology, and to be worthy of 'HSV Ambassador' status, you need to be at the top of your game. Hotglue developed a concept video series, titled 'Driven By', that would dive deep into the mindset of HSV's chosen few.

Shot over a series of months, the cinematic, yet intimate series has provided a never before seen insight into what drives the HSV family of ambassadors, and has been featured on numerous media outlets, including Fox Sports, V8 Supercars, Triple M/Austereo, and many more.

SERVICES PROVIDED

  • Campaign Concepting 
  • Video Production 
  • Social Content Strategy & Execution

 

Red Bull Media House
Sochi Winter Olympian Vignette Series

 

In the field of branded content, Red Bull has to be one of the most exciting brands to work for -  their commitment to making extreme sports videos has grown a content empire which is fast overtaking their original energy drink product.  Hotglue, along with Director Chris Phillips, developed concepts for two rider profiles of the Red Bull team. We were lucky enough to spend time with Scotty James and Alex 'Chumpy' Pullin during their preparation for the 2014 Sochi Winter Olympics.

The resulting content was featured on national TV (Channel 9's Wide World Of Sports) and internationally through the Red Bull content network.

SERVICES PROVIDED

  • Campaign Concepting
  • Video Production & Post Production

RESULTS

  • Over 250k organic video views

HSV - Holden Special Vehicles
2017 GTSR Range Launch

 

With Holden announcing the end of the locally manufactured Commodore in 2017, HSV needed to make the GTS-R range the biggest and best range of vehicles they've ever produced. Hotglue were engaged to deliver this launch to the public. 

A digital & social-only launch was executed and the range was the most in-demand set of vehicles HSV have ever produced, with dealerships selling out of W1 stock prior to models hitting the sales floor.

SERVICES PROVIDED

  • Creative development and Content Production (Video & Stills)
  • Digital Media Strategy, Planning & Buying
  • Social Content Strategy & Execution

RESULTS

  • Over 7.6m Content Impressions on Facebook
  • Over 800k Video Views
  • All GTSR W1 models were sold prior to arriving in dealerships