Mobil 1 HSV Racing
2017 Supercars Season Launch
At the end of the 2016 Supercars season, Walkinshaw Racing said goodbye to their long-standing relationship with Holden and the iconic Holden Racing Team brand. Faced with big challenges, the team needed to come out with a bold launch that told the world where they stood.
Hotglue developed a launch strategy that included the 'Born for This' positioning, along with a media and content strategy that would re-announce the team on the national stage.
- Campaign Strategy & Brand Positioning
- Content Production (Video, Stills and Animation)
- Social Media Strategy & Execution
- Media Distribution
- Over 3.2m Content Impressions on Facebook
- Over 300k Organic Video Views
- Over 100k Organic Social Engagements
- Over 2,000 photo downloads by media