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Featured Projects


Make A Wish Foundation Australia
Archie’s Wish


Hotglue recently travelled to the Barossa Valley SA to work with Make A Wish Australia on crafting their most recent ‘Wish Story’. The small crew were welcomed into the Schiller family home and spent the day filming Archie on his wish to become captain of the Australian Cricket team.

At just six years old Archie has spent much of his short life in hospital battling a life-threatening heart condition. Archie had his first open heart surgery at just 3 months old and has undergone 13 further surgeries in his short life. But as we discovered Archie is full of life and is also a massive fan of cricket. The filming day was topped off with a call from Justin Langer, coach of the Australian Cricket Team, who has some very exciting and life-changing news for Archie.

The videos created by Hotglue have gone viral Australia wide and also received international press. It’s great to see how so many people have embraced this heart-warming story and are cheering Archie on.

Bendigo Bank
Be the Change Campaign


Hotglue produced the national ’Be the Change’ campaign for Bendigo Bank. We set out to capture the real and positive impact the banking of their customers has on local people and organisations. It was an amazing project to be involved with and especially the challenge of capturing authentic, raw emotions when customers realise that their banking is contributing so much more to their community. Bendigo Bank has contributed over $165million to community initiatives across Australia.

To tell these stories we created a live ‘surprise’ in various Australian locations. On the night before the surprise, we rigged each branch location with multiple hidden cameras. The next day, as the unsuspecting customer arrived for a decoy meeting, we orchestrated dozens of community members to stealthily fill the branch. When the customer was invited to ‘see the change’ that their banking has made, they reacted with shock and amazement at the masses that had assembled to thank them.

Outputs from 6 locations: 30 videos + photography

Creative Concept & Director: Chris Phillips
Producer: Matt Hearn
DOP: Tom David
Additional Cameras: Damian McLindon, Aaron Bickford, David Goldsmith
Sound Recordists: Paul Walker, Francis Byrne, Pinky (Erin Sener)
Stills Photography: Lucas Wroe
Editors: Jon Holmes, Cole Gadsby and Ryan Brett
Composer: Andrew Scott 

Remedy Drinks
Media Strategy, Sponsorship Integration & Content Production


It's the drink on everyone's lips right now - and for all the right reasons! Remedy have teamed up with us to propel their range of kombucha drinks to the next level, enlisting us for Media Strategy, Planning and Buying, Sponsorship Integration and Creative Content Production.

You'll find Remedy all over the Melbourne Comedy Festival throughout April, and popping up all over the country beyond that. Featured content pieces with Moana Hope (AFLW Superstar) and Dave Hughes have been distributed through social media, maximising Remedy's ambassador arrangements. With sales on the increase and distribution expanding daily, we're excited to be alongside Remedy for the journey.


  • Media Strategy, Planning & Buying

  • Sponsorship Management and Integration

  • Digital Media Strategy, Planning & Buying

  • Creative Content Production (Stills and Video)

  • Social Media Community Management

SANE Australia
Schizophrenia Awareness Week - 'Meet Hannah'


30 second TVC cut-down

SANE Australia needed to reduce the stigma associated with Schizophrenia. We produced Hannah's story with a small crew of 3 people over 1 day in Brisbane. We couldn't be happier with the result and also to work with such an amazing person like Hannah, who opened her heart and told her personal story to help raise awareness and reduce stigma around schizophrenia. 

SANE Australia Client: Danielle Bombardieri & Philippa Costigan
Director: Chris Phillips
Producer: Matt Hearn
DOP: Joel Betts
Camera equipment sponsor: Kieran Wheeler, Hummingbird Rentals

Mobil 1 HSV Racing
2017 Supercars Season Launch


At the end of the 2016 Supercars season, Walkinshaw Racing said goodbye to their long-standing relationship with Holden and the iconic Holden Racing Team brand. Faced with big challenges, the team needed to come out with a bold launch that told the world where they stood.

Hotglue developed a launch strategy that included the 'Born for This' positioning, along with a media and content strategy that would re-announce the team on the national stage. 


  • Campaign Strategy & Brand Positioning
  • Content Production (Video, Stills and Animation)
  • Social Media Strategy & Execution
  • Media Distribution


  • Over 3.2m Content Impressions on Facebook
  • Over 300k Organic Video Views
  • Over 100k Organic Social Engagements
  • Over 2,000 photo downloads by media

La Roche-Posay Australia
Ongoing Social & Digital Content Strategy & Production


Part of the Active Cosmetics Division of L'Oreal Australia, La Roche-Posay is one of the fastest growing brands within the L'Oreal group. Social & Digital Media is the primary outward communications platform for the brand, and they have trusted Hotglue to deliver best-in-class content and strategy since June 2015.

Our 'always-on' approach allows us to continually create and distribute engaging digital content that keeps the brand top-of-mind for consumers, helping the brand achieve YoY market share growth that's leading the category.


  • Content Production (Video & Stills)
  • Copywriting for all social platforms
  • Digital Media Strategy, Planning & Buying
  • Social Content Strategy & Execution
  • Influencer Engagement & Management
  • Competitive Analysis
  • Article creation

Cobram Estate Extra Virgin Olive Oil
'The only oil you need' 2017 Campaign Integration


There are many messages that need to be communicated about fresh extra virgin olive oil that can’t be communicated in a 30sec TVC or a Full Page magazine ad. We needed to dispel myths and show people you can cook with it through demonstration whilst conveying the amazing health benefits.

We were challenged to develop a strategy that allowed Cobram Estate to clearly demonstrate key cooking and usage occasions. The answer came through understanding our target audience, their media consumption habits and core media environments and then working closely with Cobram Estate and chose media partners to seamlessly integrate the Cobram Estate brand.

We worked collaboratively with two of Australia’s most recognised and favourite food and lifestyle brands including MasterChef and Better Homes & Gardens to create a truly integrated campaign starting with in-program integration (exclusive olive oil partner) in cooking segments and extending that integration to talent endorsement through bespoke TVCs and recipe video creation, stills photography, social media/digital media assets and IP usage for in-store activations and content usage.


  • Media Strategy, Planning & Buying

  • Social Content Strategy & creative Development

  • Social Media Management

  • Digital Asset Photography

  • Project Management (Content Creation & In-Program Integration)

  • Sponsorship & Talent Negotiation

  • Media Monitoring & Campaign Performance

HSV - Holden Special Vehicles
'Driven By' Ambassador Vignette Series


HSV is synonymous with design, performance and technology, and to be worthy of 'HSV Ambassador' status, you need to be at the top of your game. Hotglue developed a concept video series, titled 'Driven By', that would dive deep into the mindset of HSV's chosen few.

Shot over a series of months, the cinematic, yet intimate series has provided a never before seen insight into what drives the HSV family of ambassadors, and has been featured on numerous media outlets, including Fox Sports, V8 Supercars, Triple M/Austereo, and many more.


  • Campaign Concepting 
  • Video Production 
  • Social Content Strategy & Execution


Red Bull Media House
Sochi Winter Olympian Vignette Series


In the field of branded content, Red Bull has to be one of the most exciting brands to work for -  their commitment to making extreme sports videos has grown a content empire which is fast overtaking their original energy drink product.  Hotglue, along with Director Chris Phillips, developed concepts for two rider profiles of the Red Bull team. We were lucky enough to spend time with Scotty James and Alex 'Chumpy' Pullin during their preparation for the 2014 Sochi Winter Olympics.

The resulting content was featured on national TV (Channel 9's Wide World Of Sports) and internationally through the Red Bull content network.


  • Campaign Concepting
  • Video Production & Post Production


  • Over 250k organic video views

HSV - Holden Special Vehicles
2017 GTSR Range Launch


With Holden announcing the end of the locally manufactured Commodore in 2017, HSV needed to make the GTS-R range the biggest and best range of vehicles they've ever produced. Hotglue were engaged to deliver this launch to the public. 

A digital & social-only launch was executed and the range was the most in-demand set of vehicles HSV have ever produced, with dealerships selling out of W1 stock prior to models hitting the sales floor.


  • Creative development and Content Production (Video & Stills)
  • Digital Media Strategy, Planning & Buying
  • Social Content Strategy & Execution


  • Over 7.6m Content Impressions on Facebook
  • Over 800k Video Views
  • All GTSR W1 models were sold prior to arriving in dealerships